AVRIL LAVIGNE: PROACTIV SPOKESWOMAN? |
Avril is sure branching out, isn't she? Guthy-Renker adds three celebrity spokesmodels for its $830 million brand. Guthy-Renker is as much a talent agency as it is a direct-sales company. The maker of Proactiv skin care has signed pop music stars Katy Perry and Avril Lavigne, as well as actress Jenna Fischer to promote the acne remedy.
Avril is sure branching out, isn't she? Can't wait to see the commercial! Guthy-Renker adds three celebrity spokesmodels for its $830 million brand. Guthy-Renker is as much a talent agency as it is a direct-sales company. The maker of Proactiv skin care has signed pop music stars Katy Perry and Avril Lavigne, as well as actress Jenna Fischer to promote the acne remedy. Prior to this signing, Proactiv has been promoted by the likes of Vanessa Williams and Jessica Simpson. Others in the Proactiv lineup include Mandy Moore, Jennifer Love Hewitt, Ryan Sheckler and Julianne Hough. |