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BLACK STAR – July 2009
“Be Your Own Star”

Black Star is a fruity floral fragrance that combines the delicate scents of the pink hibiscus flower with addictively delicious black plum and dark chocolate!

The notes blend to create a swirling, sparkling cloud of fragrance, for a truly energetic scent!

Black Star’s bottle takes on a unique and striking star shape. This beautiful faceted bottle comes with an unexpected twist – a removable studded ring accessory – to capture Avril’s distinctive rock-glam style – a perfect fusion of punk and pretty. Further celebrating Avril’s punk flair, the Black Star outer-packaging was inspired by her favorite studded leather wrist band.

Avril about the bottle: “I really love unexpected combinations like pink and black… and fun accessories like stars and studs. This is what you’ll see in my perfume bottle. In fact, I almost wanted the bottle to become an accessory so the studded collar you see is actually a removable ring that people can hang around things like necklaces.”

Top note: green pear, pink hibiscus flower. Middle note: black plum. Base note: dark chocolate.

Official TV Commercial

FORBIDDEN ROSE – August 2010
“Dare to Discover”

Forbidden Rose is a sparkling fusion of fruity, floral and woody notes that blend together to create a spirited composition. With its hints of both fantasy and fearlessness, Forbidden Rose comes to life, like a fairytale. The fragrance opens with the forbidden fruit itself – the ever-enchanting red apple, enhanced by delicious wine peach. The story then unfolds with notes of white lotus, adding pureness and beauty. The base of the fragrance shines through, exuding warmth through its vanilla and sweet praline accents. A deep woody undertone finally emerges, completing Forbidden Rose’s captivating tale.

The Forbidden Rose perfume bottle’s dramatic color combination of purple and black, complimented with glints of silver brings something magical to life. The bottle features a silver barbed wire encircling the neck, while a black rose completes the design as a glossy cap. The barbed wire offers another unique surprise – a ring that can be worn as an accessory.

Official TV Commercial

WILD ROSE – September 2011
“Dare to Discover More”

This Avril Lavigne fragrance gives you a feminine touch. The exciting blend of sun-kissed fruits and flowers will captivate your senses.

Wild Rose keeps up with the theme of its predecessor and is made as a refreshing, floral, fruity perfume for daily wear. The composition is described as a feminine and exciting blend of sun kissed fruits and beautiful flowers. It begins with notes of mandarin, pink grapefruit and plum. The heart is composed of orange blossom, frangipani and blue orchid, while the base notes are musk, sandalwood and creme brulee.

Official TV Commercial

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